Publish-Smart has evolved as a direct Business-2-Client form of online marketing out of what was the former highly-regarded printed medium, Garden Route Investments, a quarterly newspaper that covered a range of topics from Business to Lifestyle to Property to Overviews on the Garden Route as a whole.
From small beginnings some 15 years ago, Paul established Garden Route Investments as a highly popular and successful publication with readers over a 7-Year period. From print Paul moved across into the medium of Online Newsletters, Blogs, Digital Marketing and Copywriting, initially with local Knysna businesses, but now extending into major Corporate and out-of-town businesses.
Paul’s mission is to offer Publish-Smart’s clients the most cost-effective and impactful marketing campaign that they will ever undertake, allowing them to reach their complete customer database and communicate with them on a personal basis, both instantly and effectively, whilst at the same time strengthening their business brand and building ongoing customer loyalty.
Before Paul moved to Knysna he was involved in the Corporate World, having worked in the Marketing departments of BMW GB and BMW SA where his responsibilities ranged from Sales Promotions and Advertising, National Sponsorships, Product Planning to Motorsport Management of the BMW Works Teams. He later became Marketing Manager of Midmacor (Pty) Ltd, the former Honda importers, where he was responsible for the marketing of 4 Sales Divisions, including the Team Management for all Honda’s motorcycle racing activities.