Despite the incredible growth of the internet and online/ digital marketing, many still prefer to read and gather information from the printed hard copy medium of publications. Whether a Newspaper or a Magazine, they both have an important part to play in your marketing strategy and invariably editorials will prove far more beneficial than any advertisement that you might place.
Garden Route Investments
Established as a FREE quarterly newspaper that ran off advertising income, Garden Route Investments focused primarily on Business, Lifestyle, Property News and authoritative Overviews of the Garden Route written by some of the finest minds working in or around the region. It had a print-run of 50 000 copies and a distribution reach that manifested in the local region but extended to Port Elizabeth in the east to Cape Town, Paarl and Stellenbosch in the west. Ultimately due to its stature as a highly popular publication it found credibility and recognition with major blue chip companies as well as with all manner of local businesses, many of whom became regular advertisers.View Example (.PDF 6MB) »
Garden Route Review
Publish Smart has also prepared and written articles for a number of local and national magazines ranging from the former Garden Route and Plettenberg Bay Review publications, to the Leisure Boating magazine. Certainly the power of an editorial should never be underestimated. Publish Smart will go to great lengths to properly research any potential article topic, as well as getting client sign off on any completed story before final submission to the relevant publication.